Marketing Executive

Job Type: Full Time

Job Location: Gandhinagar

As a Marketing Executive, you will be the driving force behind our marketing strategy, responsible for developing and implementing initiatives that enhance Betanet’s market presence and foster sustained growth. Your expertise will help amplify the visibility of our specialized services, engage the right audiences, and set Betanet apart in the competitive digital space.

Key Responsibilities

Develop and oversee marketing campaigns that integrate all channels, including digital marketing, social media, and traditional marketing techniques.
Collaborate with the team to brainstorm and create compelling marketing content around website development, cloud solutions, WordPress innovations, and custom app offerings.
Conduct market research to identify emerging trends and industry needs, translating insights into powerful marketing strategies.
Monitor and analyze the effectiveness of marketing campaigns and strategies, adjusting them as needed to optimize performance.
Build relationships with media vendors and publishers to ensure collaboration in promotional activities.
Manage the production of promotional materials, overseeing the creative process, and ensuring messaging aligns with brand voice.
Organize and attend marketing activities or events to raise brand awareness.
Liaise with internal stakeholders to ensure that marketing activities align with business goals.
Prepare and control marketing budgets, ensuring maximum ROI for marketing campaigns.
Keep informed of marketing trends and developments, ensuring Betanet stays ahead of the curve in innovation and strategy.

Skills & Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience as a Marketing Executive or similar role, preferably within the tech industry.
Strong understanding of current online marketing concepts, strategy, and best practices.
Experience in eCommerce, SEO, PPC, Email marketing, and social media.
Previous experience in a similar digital marketing role.
Exceptional communication and organizational skills.
Ability to work independently and under tight deadlines.
Analytical mindset and critical thinking.
Creative outlook with a problem-solving attitude.
Proficiency with web analytics tools and the ability to analyze data.